by Megan on Monday February 06, 2012
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Here's a high-res vector set of awareness ribbons perfect for your cause or promotion. I drew these using simple (no mesh) gradients that can be edited easily in Illustrator to match your cause's color scheme. Enjoy!
by Megan on Sunday January 29, 2012
I ran across these potted herbs outside Central Market on one of my recent “logo inspiration adventures”. This iteration didn’t make my final cut as it’s too detailed and irregular (like the pic) for practical logo use, but it was a great starting point and fun to make!
Here's the result
by Megan on Saturday March 05, 2011
If your design firm asks you for "high res" artwork, they are seeking a 300 dpi (dots per inch) or greater image at its desired final size. Anything less is called "low res" artwork.
A 300 dpi photo, for example, can be proportionally enlarged for lower resolution output; however, a low resolution photo can't be enlarged without obvious reductions in image quality. Below are some common resolution standards.
"Low Res"
"High-Res"
A 300 dpi photo, for example, can be proportionally enlarged for lower resolution output; however, a low resolution photo can't be enlarged without obvious reductions in image quality. Below are some common resolution standards.
"Low Res"
- 72 dpi: Screens and Monitors
- 96-120 dpi: Flat Panel Monitors
- 150 dpi: PowerPoint Slides, Mobile Phone Graphics, Trade Show Graphics, Billboards
"High-Res"
- 300 dpi: Digital and Offset Press
by Megan on Sunday February 27, 2011
If you think this rose is gorgeous, you should have seen the bouquet! The shade of red is breathtaking and so unusual that I tried to find its nearest Pantone match using my bridge. It's right between 200C and 201C. The "C" stands for Coated, meaning the ink will be applied to a gloss, rather than matte, paper stock.
by Megan on Sunday February 27, 2011
Logo design is one of my favorite projects. Creating something beautiful and compelling out of nothing is an exciting and satisfying design challenge. After the process is complete and it's time to send off the product, the client receives a zipped file of several final formats. I am often asked the best way to utilize these, so here's a quick reference.
EPS: This is the original "native file" in vector format. It can be scaled infinitely so that it will appear goreous in any application. From business cards to trade show displays to billboards, your logo can be scaled without losing resolution and looking "fuzzy". Unless you have Illustrator or Photoshop on your system, you won't be able to open this file, but it's important to keep on hand in the event you'd like to use it for anything larger than a business card.
Illustrator PDF: Created from the EPS, this file format is viewable in Acrobat Reader and also a good option to send to a printer, sign maker, vehicle wrap vendor, etc.
TIFF: This is a 300 dpi, CMYK-formatted version of the logo that is kept on hand for projects that will be printed on a traditional press with plates and some digital presses.
JPG: An RGB version best suited for monitor viewing. Clients usually use this for Office documents.
PNG: Preferred file format for Office, especially PowerPoint. Unlike a JPG, PNGs have optional transparent backgrounds.
Web-Res JPG, PNG and GIF: 72-dpi formats used on websites and enewsletters.
EPS: This is the original "native file" in vector format. It can be scaled infinitely so that it will appear goreous in any application. From business cards to trade show displays to billboards, your logo can be scaled without losing resolution and looking "fuzzy". Unless you have Illustrator or Photoshop on your system, you won't be able to open this file, but it's important to keep on hand in the event you'd like to use it for anything larger than a business card.
Illustrator PDF: Created from the EPS, this file format is viewable in Acrobat Reader and also a good option to send to a printer, sign maker, vehicle wrap vendor, etc.
TIFF: This is a 300 dpi, CMYK-formatted version of the logo that is kept on hand for projects that will be printed on a traditional press with plates and some digital presses.
JPG: An RGB version best suited for monitor viewing. Clients usually use this for Office documents.
PNG: Preferred file format for Office, especially PowerPoint. Unlike a JPG, PNGs have optional transparent backgrounds.
Web-Res JPG, PNG and GIF: 72-dpi formats used on websites and enewsletters.
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